Preferência do consumidor pela qualidade da carne bovina de três bairros da cidade de Paragominas, Pará.

Abstract

The beef consumer market has been changing in recent years, stimulating the meat production chain to seek for greater organization and standardization of its products. In this way, it is necessary to understand the main factors that determine the choice and frequency of consumption of the population, to guide the agroindustries about the main characteristics evaluated by the consumer. The objective of the study was to characterize the beef profile of three districts of the municipality of Paragominas-PA. This was divided in two stages, applying 103 questionnaires in the period from March to April 2019 by four people trained, and conducting the sensory analysis in the city's refrigerator with the two cuts most consumed by the interviewees. The data were scanned in Microsoft Excel © version 2010 spreadsheet, the profile of the interviewees was 69.9% female and 30.1% male, where 32.04% had a high school education equivalent to high school. The analysis of the results allowed to identify that the majority of the consumers are in the age group between 31 to 40 years with income of more than one minimum salary. The cuts most consumed by the interviewees are rump and soft coxão. The greatest demands for the purchase of meat are the flesh color; the price factor and the method of conservation at the place of purchase. Consumers buy meat weekly because they claim to be a good choice to have fresh meat at their table. The sensorial analyzes of the analyzed samples meet the requirements of the consumers of the municipality.