Perfil do consumidor de serviços de adestramento de animais de estimação na Região Metropolitana de Belém

Abstract

The relationship between animals and humans is becoming more and more narrow, companion animals gain the position of son and fundamental member of the family. In order to always provide the best for these pets, hand tutors measure economic efforts and thus move the pet market which is formed by SPA services, daycare, pet shop, clinics and others, however excesses can lead to the dangers of humanization animal that generates behavioral problems and the help of a trainer is needed. The research aimed to characterize tutors and pets in homes in the Metropolitan Region of Belém (RMB), aiming to identify the potential of providing animal training services by conceptualizing and characterizing the service, studying the consumer market and characterizing it. A 35-question questionnaire was applied using the Google docs form generator from March 17 to April 17, 2020 for tutors with up to one pet. The research was exploratory, descriptive and qualitative quantitative. It was found that the tutors in the region treat their pets as a family member, it was also analyzed that, through the tutors' perception, the animals show undesirable behaviors and believe there is a need for a behavioral assessment, however most of these owners do not know places that provide the animal training service in the region.