Percepção dos consumidores de carne bovina da Região Metropolitana de Belém sobre as condições de bem-estar animal.

Abstract

Since the beef is among the most consumed in the metropolitan region of Belém, the objective was to analyze the knowledge of these consumers about animal welfare, characterizing their profile and perception. The survey was conducted in the city of Belém and its metropolitan region from November to December 2018 and this survey was realized through the application of online questionnaires from the Google Docs tool, the the interviewees answered survey questions, it made possible analysis of these data in a spreadsheet electronic version of Microsoft Excel version 2013 and the IBM SPSS Statistic 20.0. The programs made possible data verification by frequency and information crossing for present the search results. Regarding perception, the answers ranged from 1 to 5 (1 "too low", 2 "low", 3 "medium", 4 "high", 5 "too high"). Thus, the interviewees presented "medium" level of concern regarding animal welfare, with average of 3.73. The interviewees consider of "high" importance for cattle life that its has a life free of suffering, with average of 4.09. Regarding to pay more for meat that meets BEA standards, the majority of interviewees (88.11%) have been willing to pay a higher price. The higher level of education showed influence in relation to the greater perception about the BEA. The relation between income and perception shows that perception with increase income. The women, compared to men, showed more concern about the subject. Consumers from other states have a better perception of BEA. The age group of interviewees less than 25 years old showed a better understanding of BEA.