Perfil do consumidor de ovos de galinhas no Município de Belém - Pa

Abstract

The Brazilian poultry industry is one of the biggest highlights in the world, being among the best in the world. In 2020, the Brazilian production of eggs was over 53 billion units, with domestic consumption of 99.69% and the surplus destined for export. In that same year, per capita consumption reached the mark of 251 eggs per year. Even so, it did not bring to the country the same prominence that it presents in the ranking of egg-producing countries. Thus, obtaining and understanding information about the profiles of consumers and their consumption habits is very important to be able to combine consumer demand with their respective production. Thus, the study aimed to identify and analyze the profile of the consumer of chicken eggs in the city of Belém - PA. The questionnaires were applied in the city continental area, using a descriptive methodological approach, with data collection through an online questionnaire, made on an online platform Microsoft® Google Forms®. Quantitative data analysis was assisted by the software Microsoft® Excel® 2019, enabling data analysis through frequency, percentage, and crossing of information. Thus totaling 422 questionnaires applied, according to the Survey methodology (formula) for infinite populations (over 100 thousand inhabitants). With the data, it was found that the interviewees, mostly women, aged between 21 and 30 years old, single, live with more than one to three people in the same residence, have educational level from complete high school to complete higher education, with a monthly family income between two and four minimum wages. Also having the habit, mostly, of consuming eggs three to six days a week, buying them one to two times every 15 days, consuming one to two dozen a month, having no preference as to the system origin in which this egg was produced. However, they have a preference for eggshell color, predominant over the red shell color. The buying preference was in supermarkets, markets, and open markets (in decreasing order of priority); being, price, shell appearance,and size (also in descending order) the three most taken into consideration when buying. Finally, it is necessary to highlight what was found, especially in the last two questions, that is, that further clarification is needed to the population on these issues, which will potentially direct the market and the consumer towards an increase in the consumption of this food, reflecting, therefore, in potential productive growth, market development and the entire chain.