Percepção dos consumidores de carne, sobre o bem-estar dos animais no Estado do Pará: uma revisão de literatura.

Abstract

The importance of studies regarding the perception of consumers concerning Animal Welfare - BEA, as it is a factor that influences the choice of meat and allows the visualization of the selection criteria that lead customers to purchase the product. Consumers' perception influences the adaptation of industries to improve BEA, as industries seek to meet consumer needs. The objective of this study was to carry out a narrative review to evaluate the perception of consumers of meat products about the welfare of production animals in the State of Pará. The study was carried out from bibliographical research in specialized literature in July and August 2022, through the portal of the Digital Library of Academic Works (BDTA) of the Federal Rural University of Amazônia, as well as through the database scientific Google Scholar. The studies were selected based on the following guiding question: "What is the perception of consumers of animal products about the welfare of production animals in the State of Pará?". Four studies were selected in the Digital Library of Academic Works, in turn, in Google Scholar, two studies were selected according to the following keywords: "Product of animal origin", "Animal welfare" and "Pará". The publication period of the analyzed studies occurred in the years 2019 to 2021. In this research, six studies were analyzed, which met the previously established criteria. From the analysis of the articles, it was found that six (100%) were available in Portuguese, as they were published in national journals and the Digital Library of Academic Works of the Federal Rural University of Amazônia. Regarding the method, it was observed that six (100%) were quantitative research. However, these flaws and deficiencies in knowledge about this topic, prevent the progression and popularization of these products, given that not everyone can have access to them due to their high market value. Based on the survey results, three categories of discussions were listed: a) consumer profile; b) perceptions regarding the way of creation; c) perceptions of animal welfare. From this perspective, it is understood that this theme is not related to common sense, given the low rates perceived regarding the information on AW. In the meantime, the importance of disseminating relevant knowledge about ways of creation and consequently about BEA is highlighted, envisioning a conscious consumption. Through this study, it is understood that amplification and dissemination of knowledge about BEA are necessary, so that consumers take ownership and can actively interfere in the processes that involve consumption, such as pricing, for example, making these products more accessible and not intended only for a part of the population that has greater purchasing power.