Estudo de caso de gestão estratégica das microempresas do setor de saúde, no município de Capanema – PA, pós-pandemia Covid-19

Abstract

The research aims to investigate and identify the presence of emerging strategies deliberately or not in a company after the effects of COVID-19 in the work process in the health sector, focusing on managers' views on the strategy formation process. adopted in their planning, characterizing and portraying which strategies companies used to make decisions and how they persuaded the production of work, in order to analyze emerging or deliberate strategic management of risk and its resilience. Strategic management in health services is a complex activity depending on the characteristics of the health sector and the complexity inherent to strategic decisions. The frequent impacts caused by various epidemics have increased interest in the resilience of health systems. With the COVID-19 pandemic, the understanding of the need to make health systems more resilient and strategic management more effective has expanded. Although this debate has assumed a central role in the global health discourse, there is a lack of clarity about what resilience really means (BISPO JÚNIOR, 2022). With COVID – 19, many companies experienced and had to face changes with major challenges in their businesses, especially when it comes to small businesses. Considering the expression and negative impact they faced during the pandemic, the expectation of the research aimed to analyze the emerging and deliberate strategy that micro and small business entrepreneurs used in their strategic decisions based on the scenario experienced. The research focused on the health sector in the city of Capanema – Pará (PA).