Perfil de consumidor de carne moída no Sudeste do Pará - Parauapebas

Abstract

This study aims to analyze the profile of ground beef consumers in the city of Parauapebas, Pará, seeking to understand their habits, preferences and purchasing behaviors. The research was developed through an online questionnaire and face-to-face interviews in retail markets and local agencies, with the aim of reaching a diverse audience of meat consumers. This comprehensive and strategic approach ensured the collection of a total of 77 responses. The results indicate that, in the city of Parauapebas, the audience predominantly among ground beef consumers is composed mostly of women, with emphasis on the younger generations. A significant trend towards regular consumption was observed, demonstrating wide extension and consistency in the use of the product. However, consumers are not willing to replace ground beef with other meat cuts. The research also revealed a preference for purchasing from retailers, with emphasis on the “patinho” cut in the preparation of ground beef. Consumers value cuts with low fat content and feel more confident when the grinding is done at the time of purchase, with information on the label indicating which cut of meat was used in the preparation of the product. Reflecting a concern with product freshness and food safety. In addition, attributes such color and texture are considered determining criteria when choosing meat. Although most consumers consider themselves satisfied with the ground beef available on the market, there is room for improvement that could further increase satisfaction levels. Meeting these expectations can strengthen consumer confidence, promoting greater satisfaction and contributing significantly to the municipality's domestic market.