Endomarketing como ferramenta de alavancagem de venda: estudo de caso em equipes de vendas diretas no município de Capanema-PA.

Abstract

The objective of this work is to analyze the endomarketing tools identified in the sales teams of the municipality of Capanema-PA, which represent the direct sales companies Mary Kay Cosméticos and Hinode Cosméticos. Where the relevance and frequency of use of these tools was identified and analyzed, how they contribute to internal communication sales, leverage and team building. In order to collect the data necessary for the development of the study, interviews with closed questions and the application of questionnaires with open questions were used to identify which tools are used for communication with the team and which has greater index of importance to reach the results of the teams the data collection were presented in graphs and tables to be better observed. After the survey of the information needed the research were observed that the interviewees consider satisfied with the form that the company communicates and how often information on goals, goals and challenges are passed on by the companies, the tools with more influence have also been identified and are used more frequently by the consultants to seek the desired results both in the leverage of the sales and in the team formation. Finally, it is possible to conclude the importance of a quality communication with the team, since it enables a better loyalty of both the internal customer and the external client.