Formação de preço de venda: pesquisa de mercado com os pequenos comerciantes do bairro Almir Gabriel em Capanema-Pará

Abstract

The sale price is one of the factors of great relevance for the company, since it is directly linked to profitability and the customer, as well as being the main responsible for the company's revenue, maintenance and permanence in the market. The use of pricing methods enables those responsible for the formulation and application of sales prices to include all costs and expenses incurred in the procurement process. In this conception, the study aims to identify the pricing methods used by small traders in the mini-market segment of the Almir Gabriel neighborhood in Capanema-PA, for the formation of a sale price. For this, a bibliographical research and a field research were used, with the application of a semi-structured form with the owners of the markets, aiming to obtain data to answer the proposed objectives, as well as to identify the profile of the owners of these developments. The structure is divided into three main parts: theoretical study, field research and results analysis. As a result of this study, it was found that, the use of pricing methods, are not used by the owners of the Almir Gabriel neighborhood market for the formation of the sale price. Prices are formed from empirical knowledge, adding percentages ranging from 15% to 40% on the purchase values of each product, which are mostly purchased from suppliers that go to the merchants.